Research & Sources
We cite third-party research to illustrate why speed-to-lead and consistent follow-up matter. Below are the sources and the exact claims we reference.
Speed-to-Lead Response Time
Claim we use:
"21× higher qualification rate responding in 5 min vs 30 min"
Source:
Lead Response Management Study (InsideSales.com / MIT, 2007-2011)
The study found that leads contacted within 5 minutes were 21 times more likely to qualify than those contacted after 30 minutes. The study also found 100× better contact rates at 5 minutes vs 30 minutes.
Secondary citations:
Date accessed:
January 2025
Small Business Call Answer Rates
Claim we use:
"~38% of small business calls answered (30-day study)"
Source:
Small business phone answering study conducted over 30 days, measuring answer rates across service businesses.
Note:
The study reported approximately 37.8% of calls were answered over a 30-day period. We round to ~38% for clarity.
Date accessed:
January 2025
How we use these statistics
These statistics illustrate industry-wide patterns in lead response and follow-up. Individual results vary based on industry, lead source, and business model. We use these figures to explain why pipeline infrastructure matters, not to guarantee specific outcomes.
Last updated: January 2025